When someone asks ChatGPT or Gemini for a business like yours, an answer comes back with a name in it. If it isn't yours, you never find out — there's no missed call, no bounced visit, nothing in your analytics.
Overheard Managed is the version where we do all of it for you, and keep doing it.
A customer asks an assistant, gets one recommendation, and rings them. You never see the enquiry you didn't get.
Security plugins block AI crawlers. Modern sites hide their words behind JavaScript that crawlers don't run. The business is fine — the plumbing isn't.
Search gives you a list of ten links and a chance. An assistant gives one answer. Being on page one of Google doesn't put you in it.
This isn't a website fix you buy once. The systems deciding who gets recommended are being rewritten constantly:
Every new version answers the same question differently, and pulls from different sources.
Assistants that didn't exist last year are reading your site this year — or being blocked by a setting nobody reviewed.
What gets quoted shifts: summaries, then structured answers, then comparisons. Content built for last year's format stops being lifted.
Whoever is being named today is the benchmark you're measured against tomorrow.
Somebody has to watch that and keep adjusting. Managed is us doing it — every month, permanently, so you never have to think about it again.
Everything on that list is done for you. There is no part of it you have to pick up.
We quote it once we've looked.
The honest answer is that it depends. A five-page site with three services is a different job from a practice with four locations and a dozen treatments — and pretending otherwise would mean either overcharging you or cutting corners.
So we audit first, for free, then give you one monthly figure covering everything above. No setup fee hidden behind it, no per-page charges, and nothing to renew beyond a three-month minimum.
What we can tell you is the shape of it: if a customer is worth several hundred pounds or more to you over a year, this is designed to pay for itself at roughly one extra customer a quarter. If it can't clear that bar for your business, we'll say so on the call rather than sell you something.
Book a 15-minute call — the audit's freePrefer to do it yourself? Overheard self-serve is £12.99/month — you run the checks, you make the changes. See self-serve →
We quote after the audit, because the work genuinely varies. It's one monthly figure covering everything — audit, technical work, content, monitoring and reporting. The audit itself is free, so you find out what's wrong before you decide anything.
No. SEO competes for a place in a list of ten links. This is about being the single business an assistant names when it gives one answer. The technical work is different, and so is the writing.
Because the systems keep changing. New models, new crawlers, new answer formats — several times a year. A site set up perfectly today drifts out of date within months if nobody is watching.
A growing number, and it skews younger. The honest position: nobody knows exactly where it settles. What we do know is that it costs very little to be present now, and being absent later is expensive.
No, and be wary of anyone who does — these systems change weekly and nobody controls them. What we guarantee is the work, an honest monthly report of exactly where you stand, and no lock-in beyond three months.
About twenty minutes at the start for your real details — services, prices, hours, credentials — and access to your website or your developer's email. After that, nothing.
We'll show you what assistants say about your business today, and what's stopping them saying more. No obligation, and the report is yours whether we work together or not.
Book a 15-minute call