Fairways Plumbing & Heating

across all AI assistants

named 0/20 questions

▲ 9 vs last month

Fairways Plumbing & Heating (you)

0

Aire Valley Heating

0

LS Emergency Plumbers

0

Headingley Boiler Care

0

QuickFix Leeds

0

Add a dedicated "Emergency call-outs" page

You're absent from every "emergency plumber near me" answer. Create a page stating your response times, hours, coverage area and an emergency phone number. AI models cite concrete, specific pages — this is your single biggest gap and an easy win.

Get 15+ recent Google reviews that name the job and the area

The competitors beating you have more recent, keyword-rich reviews ("boiler replacement in Leeds"). AI leans heavily on review signals for trades. Text your last 20 customers a review link and ask them to mention the job and town.

Build a location page for each area you serve

You appear for "LS6" but vanish for other postcodes. Add a short, genuine page for each area (Headingley, Chapel Allerton, Roundhay…). This is why you're named in some local queries and invisible in others.

Put your Gas Safe registration front and centre

Two rivals are described as "Gas Safe registered" in AI answers and you aren't. Add your Gas Safe number to your homepage, footer and every service page so it's unmissable to both customers and the AI.

Add an FAQ page answering the exact questions customers ask

Mirror the real questions in this report ("how much is a boiler replacement in Leeds?", "do you do landlord gas certificates?"). Question-and-answer content is exactly what AI assistants pull from when they recommend a business.

Make your name, address & phone identical everywhere

Your details differ slightly across Google Business Profile, Checkatrade and Yell. Inconsistent listings make AI less confident naming you. Pick one exact format and match it on every directory.

Fully optimise your Google Business Profile

Set the correct primary category (Plumber / Heating contractor), list every service, add 10+ recent photos and answer the profile Q&A. AI assistants cross-reference Google Business Profile constantly — a thin profile is a big reason rivals get named first.

Publish transparent pricing guidance

You're absent from every "cheapest boiler repair" and cost-related question. Add a simple "from £X" guide (call-out fee, boiler service, replacement range). AI strongly favours businesses that actually answer the price question customers are asking.

Add recent job case studies with area + service

Short write-ups like "New combi boiler install, Roundhay LS8" give the AI fresh, specific, local proof to cite. A handful of these, updated regularly, is exactly the signal that lifts you in local answers.

Get listed on the trade directories customers trust

Claim consistent profiles on Checkatrade, Which? Trusted Traders and the official Gas Safe Register "find an engineer" tool. AI leans on these trusted third-party sources when deciding who's safe to recommend — two competitors appear on all three and you're on none.